#GivingTuesday is a global movement to kick of the holiday season with gratitude by supporting the causes we care about. Last year on Indiegogo hundreds of campaigns raised millions of dollars from thousands of donors for causes around the world for #GivingTuesday. This year, more than 150 fundraisers have already signed up to participate in Indiegogo’s #GivingTuesday 2015, hosted by our dedicated site for social impact, Generosity.
With hundreds of incredible charities working across many different categories and geographies, choosing the fundraiser you want to support can feel overwhelming. At Indiegogo, we have no shortage of opportunities to identify and donate to campaigns we love. This holiday season, members of the Indiegogo team are sharing the fundraisers they love, and how you can find fundraisers that are meaningful to you.
Determine Depth of Impact
Choosing organizations where your donation is impactful is an important part of the giving experience.
Data Engineer Sadish looks for causes that not only benefit many, but “solve a basic problem with a simple solution. It should help advance the society as a whole.” Kolibri: Free Offline App for Universal Education fundraiser by Learning Equality nonprofit was the perfect choice for Sadish. As the Kolibri fundraiser page states, one in three children lack access to high-quality education and 60% of the world is not on the internet. Sadish notes: “I truly believe in education and every kid in this world should be given equal opportunity to educating themselves.” Learning Equality has already brought Khan Academy to over 2 million offline learners, and is now fundraising for a new offline learning platform, Kolibri.
Maya, on the User Research Team, looks for causes that support skill development and can have a large-scale impact on many people. She chose Slideluck Youth Initiative, a nonprofit that gives kids living in underserved neighborhoods an emotional outlet through art, and explained that, “Slideluck is a nonprofit in NYC that is empowering youth to learn photography and develop multimedia storytelling skills.” Currently they have six chapters across the country but, with donations, hope to expand more nationally and internationally.
Draw from Personal Experience
Donating is a personal experience, so find a mission you connect with.
Donald chose Bring Wings for Youth because he feels personally connected to the community they aim to serve. Bring Wings for Youth empowers young people in Guatemala through health services and sex education. “I look for some kind of personal connection. For example, in this fundraiser, I feel connected through my girlfriend to the youth that this non-profit aims to serve. My girlfriend is Latina, so empowering youth in Guatemala is a personal cause for me.”
Michael, our Growth Innovation Director, recently became a father and thinks of his daughter when looking for causes to contribute to. “I look to help children because I am lucky enough to have had a great childhood, and I’m now raising a daughter of my own. Just seems right to help those children who are less fortunate.” He chose the campaign, Cuddle & Kind: knit dolls that help feed children, which sells hand-knit dolls in order to provide meals to less fortunate children.
Build on What You Know
Browsing by topics you’re familiar with helps you hone in on what’s important.
As a former teacher, Alice, Generosity’s Product Manager, looks for fundraisers that impact children and education. She chose Warren’s 29th Birthday Wish, which encourages kids to get excited about reading and writing through storytelling and performing arts. She said, “I believe it’s important to support educational efforts and children in underserved communities. Every child deserves basic human rights, including education, and ensuring children experience these basic rights empowers them to change the world as adults.”
Alisa, the Causes Vertical Manager, looks for fundraisers in the health sector. She chose the fundraiser, Give with your heART, to support this GivingTuesday after having an impactful volunteering experience with the nonprofit leading it, The Kids & Art. In describing this nonprofit helps children fight cancer through art, Alisa shared, “these children were inspirational, some of the strongest most outspoken and charismatic kids I’ve ever met. It was a honor to spend a few hours of creativity with them. Cancer sucks, art heals. It’s true.”
Donate on Behalf of Someone
By choosing causes that would impact someone in your life, and donating on their behalf, you are giving the perfect gift for the holidays.
Amy, Indiegogo’s Marketing Associate, chose to support Angel Flight West- Flying Children to Health, an organization that flies children to treatment who require specialized care, potentially saving their lives. Amy has a personal connection to this organization, as her former boss is a volunteer pilot. She added, “naturally, as soon as I saw AFW was running an IGG campaign, it felt like everything had come full circle.”
“I usually look for a fundraiser that is related to something I’m passionate about.” Customer Happiness Agent, Jessica donates to Shine the light of hope for kids with brain tumors, a fundraiser that provides a support network for families and their children suffering from brain tumors. “It’s something we don’t have in the US, a support network to help us recover from the pain of either having an illness or watching loved ones fall ill. As someone who has recently been impacted by a family member’s death from cancer I think that an organization doing this work is extremely important.”
Join the Movement
Do these reasons for donating resonate with you? What are other ways you experience giving? Share them with us on social media @Generosity and find causes that matter to you this #GivingTuesday.